Cookies that have been placed are only used within the Instrumentatie.ro websites. When you leave the Instrumentatie.ro websites, the collection of information by Instrumentatie.ro ceases as well, with the exception of Google Adwords, which measures from a search within Google or source in which a Google advertisement is shown.
The difference between essential and functional cookies is that essential cookies are strictly necessary. Functional cookies are not. But because these cookies are aimed at optimising various functionalities, this has a positive effect on your online experience.
Google Analytics
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This measures anonymous visitor flows, traffic sources and page views, enabling Instrumentatie.ro to measure and improve the effectiveness of its website.
Instrumentatie.ro uses Google Adwords. When a visitor clicks from a Google ad created by Instrumentatie.ro, a tracking cookie (single session) is placed to measure the effectiveness of the advertisement. This information is shared with the relevant Google Analytics account. Data is anonymous and Google Adwords measures from a search within Google or source in which a Google ad is shown.
When an embedded video is played on the Instrumentatie.ro website or a person clicks through to YouTube itself, this anonymously measures playtime, duration, click-through, etc.